Always keep your target demographic in mind. – have one entry for chicken wings and show they're available in three flavors rather than three different menu listings of chicken wings), bundle offerings into packages and rotate in new products like limited-edition specials.ĭoing so also gives clients incentive to return for promotions, special events or simply to see what's new.ĩ. Taffer advises businesses to simplify the selection, present variations of the same product rather than listing them separately (i.e. Ever feel overwhelmed when you walk into a bar with a countless amount of drinks on the menu? The same concept applies to any business -don't overwhelm your customers with options. "You might even learn something from your employees when you let them be themselves and contribute ideas," Taffer writes.Ĩ.
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"Teaching is showing someone how to carry out specific tasks and then encouraging them to add their personalities in to make their role come alive." This small change in management perspective will not only help entrepreneurs loosen their need to control every aspect of a business, but will also result in a happier workforce. "Training is behavior modification it takes too long," writes Taffer. "The coach can't afford to keep them around - the weakest players must be eliminated."ħ. If a batter strikes out all the time, his team will use various forms of coercion to make him try harder and do better," writes Taffer.
"Teams work together on clear objectives that force individual members to perform or leave. Taffer explains that businesses should be run more like sports teams, where winning players are encouraged and weaker players find themselves facing pressure to improve. Taffer notes that a common denominator in bad business is that managers view their employees as family, coddling the weakest ones and hoping they one day do better. "Someone who feels he fits the description will be eager to respond to a job if it "sounds like me,'" says Taffer. Taffer notes that the key to recruiting is identifying the ideal personality for the job (extroverted, supportive, resourceful), and then creating a descriptive job posting that captures it. Resumés and LinkedIn profiles may read well, but a candidate with the right attitude will boost your company higher than an experienced misfit. Just as you wouldn't lash out at your grandmother during dinnertime, hold your tongue around tough clients to deal with them more effectively.ĥ.
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